Fred Perry was a British championship-winning tennis player who won three consecutive Wimbledon Championships.
In the 1940s, he and Tibby Wegner worked together to launch the sweatband as the first product in the Fred Perry clothing line. The idea for the logo, the laurel wreath, was based on the original Wimbledon symbol. It is now one of the most recognised logos worldwide.
The next idea for the label was to produce a sports shirt, and hence the signature Fred Perry polo shirt was born. Launched at Wimbledon in 1952 the polo became an immediate success.
Since then the Fred Perry brand has continued to increase, becoming one of the most important and iconic brands of the fashion industry.
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